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{{game icons|p=y|p2=y|p3=y|hp=y}}
{{game icons|p=y|p2=y|p3=y|p4=y|hp=y}}
{{Infobox character
{{Infobox character
|name      = The President
|name      = The President
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|size      = 200px
|size      = 200px
|gender    = Male
|gender    = Male
|age        = Adulthood (age unknown)
|age        = Adulthood (over 50 years old{{cite quote|You know, Olimar, I've been in this business for over 50 years, and I've never heard of space bunnies in that shipping lane. I have some doubts about Louie's accident...|The President|a piece of [[mail]]|rname=50y}})
|eyecolor  = Black
|eyecolor  = Black
|haircolor  = Black
|haircolor  = Black
Line 11: Line 11:
|related    = [[Minor characters#The President's wife|Wife]]
|related    = [[Minor characters#The President's wife|Wife]]
|height    = 1.9 cm (0.75 inches)
|height    = 1.9 cm (0.75 inches)
|actor      = Kazumi Totaka ({{p2}}{{cite web|https://web.archive.org/web/20221206024347/https://www.nintendo.co.jp/nom/0405/1_2/index.html|Development staff interview for ''Pikmin 2''|Wayback Machine}}, {{P3d}}{{cite web|https://www.pikminwiki.com/Credits#Pikmin_3_Deluxe|Credits sequence for ''Pikmin 3 Deluxe''|Pikipedia}})
|firstgame  = {{p2}}
|firstgame  = {{p2}}
|latestgame = {{p3d}}
|latestgame = {{p4}} (mentioned)
}}
}}
'''The President''' ({{j|社長|Shachō}}) is the owner or co-owner of [[Hocotate Freight]], and a playable character in {{p2}}.
'''The President''' ({{j|社長|Shachō}}) is the owner or co-owner of [[Hocotate Freight]], and a playable character in {{p2}}. He also plays a minor role in {{p3d}} during the [[Olimar's Comeback]] side stories. In {{p4}}, he is depicted in both [[Olimar]] and [[Louie]]'s logs.


Although the President was not seen until ''Pikmin 2'', he was alluded to by Olimar in his [[Olimar's voyage log|daily journal entries]] in [[Pikmin (game)|the first game]]. His name is not known, since he's only ever referred to as "the President", or "the President of Hocotate Freight", and the only known family member is his [[Minor characters#The President's wife|wife]], who occasionally sends [[Mail|messages]] to him.
Although the President was not seen until ''Pikmin 2'', he was alluded to by Olimar in his [[Olimar's voyage log|daily journal entries]] in [[Pikmin (game)|the first game]]. The only known family member is his [[Minor characters#The President's wife|wife]], who occasionally sends [[Mail|messages]] to him.
 
==Appearance and personality==
Physically, the President has a single strangely shaped black tuft of hair, a black spacesuit, and a yellow backpack. Unlike Olimar, the President is larger, and his nose is smaller.
 
The President is known to be immensely greedy, wanting money more than anything else. He also is quite uncaring, as he immediately sends Olimar off to repay the debt in ''Pikmin 2'', not even giving him a chance to see his family. He also can be selfish, giving the gold-plated [[Hocotate Ship]] a plush chair and TV for himself, while Olimar's seat remains unchanged.
 
Despite this, he immediately chooses to go to [[PNF-404]] to save Louie, despite the immense danger, though the idea of finding more valuable treasure likely influenced his decision. In addition, he complements Olimar and Louie greatly in the side stories of ''Pikmin 3 Deluxe'' when they complete a mission, especially with a platinum medal. The President's most caring moment is shown in the Treasure Catalog notes on the [[Gigaton Bag]], where Olimar says that one of his first missions was to deliver a satchel full of coins to his wife, which is why Olimar remains loyal to the President and thus Hocotate Freight despite everything.


==Biography==
==Biography==
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===Earlier life===
===Earlier life===
When he was younger, the President used to live in a small shed.{{cite quote|Today, I tried building a small room at the top of a tree. It reminded me of my younger days, when I lived in a little shed. Those memories help make this bearable.|The President|a [[Mail|letter]]}} If what he claims is true, he used to be an important name back when he was [[Louie]]'s age.{{cite quote|Louie... When I was about your age, I made my name thunder through the universe as a great explorer. Model yourself after me, son, and you'll go places. Persevere!|The President|a [[Mail|letter]]}}
When he was younger, the President used to live in a small shed.{{cite quote|Today, I tried building a small room at the top of a tree. It reminded me of my younger days, when I lived in a little shed. Those memories help make this bearable.|The President|a [[Mail|letter]]}} If what he claims is true, he used to be an important name back when he was [[Louie]]'s age.{{cite quote|Louie... When I was about your age, I made my name thunder through the universe as a great explorer. Model yourself after me, son, and you'll go places. Persevere!|The President|a [[Mail|letter]]}}
In {{p1}}, Olimar references him in various entries for ship parts and daily logs, in which he is simply referred to as "boss".


===The debt===
===The debt===
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During their absence, the President sends periodic [[Mail|letters]] to the duo. He eventually discovers that the loan came from the All-Devouring Black Hole Loan Sharks instead of Happy Hocotate Savings & Loan, and goes into hiding from the loan company's threats, temporarily living under a bridge{{cite quote|Hello... I am still on the lam from debt collectors. For the time being, I've decided to live under the bridge, but if they catch me, I don't know what they'll do to me...|The President|a [[Mail|letter]]}}{{cite quote|Today, a group from the government offices paid me a visit. They kicked me out from under the bridge as if I were trash. The animals left... I have nowhere left to turn...|The President|a [[Mail|letter]]}}, and eating grass{{cite quote|I found some tasty grass today. It was the first time in a while that I could eat until I was full. I've become one heck of a grass and root chef... Maybe I'll write a book.|The President|a [[Mail|letter]]}} to survive. Eventually, he gets caught, and is threatened with death.{{cite quote|I have a regrettable message. I have been caught. If I don't pay off the company debt right away, I'm to be buried in Hocotate Swamp. It's bleak here... Hurry!|The President|a [[Mail|letter]]}}
During their absence, the President sends periodic [[Mail|letters]] to the duo. He eventually discovers that the loan came from the All-Devouring Black Hole Loan Sharks instead of Happy Hocotate Savings & Loan, and goes into hiding from the loan company's threats, temporarily living under a bridge{{cite quote|Hello... I am still on the lam from debt collectors. For the time being, I've decided to live under the bridge, but if they catch me, I don't know what they'll do to me...|The President|a [[Mail|letter]]}}{{cite quote|Today, a group from the government offices paid me a visit. They kicked me out from under the bridge as if I were trash. The animals left... I have nowhere left to turn...|The President|a [[Mail|letter]]}}, and eating grass{{cite quote|I found some tasty grass today. It was the first time in a while that I could eat until I was full. I've become one heck of a grass and root chef... Maybe I'll write a book.|The President|a [[Mail|letter]]}} to survive. Eventually, he gets caught, and is threatened with death.{{cite quote|I have a regrettable message. I have been caught. If I don't pay off the company debt right away, I'm to be buried in Hocotate Swamp. It's bleak here... Hurry!|The President|a [[Mail|letter]]}}


During the events of ''Pikmin 2''{{'s}} story, it is revealed that the President is over 50 years old.{{cite quote|You know, Olimar, I've been in this business for over 50 years, and I've never heard of space bunnies in that shipping lane. I have some doubts about Louie's accident...|The President|a piece of [[mail]]}} Assuming The President started working at the company at least after he was 10, he's probably over 60 years old. Additionally, ''Hey! Pikmin'' reveals that The President is older than Olimar, who is somewhere in his adulthood.{{cite quote|I hope that when I'm our president's age, I'm not like him at all.|[[Captain Olimar]]|his notes on the [[Grown-Up Dynamo]]}}
During the events of ''Pikmin 2''{{'s}} story, it is revealed that the President is over 50 years old.<ref name="50y"/> Assuming The President started working at the company at least after he was 10, he's probably over 60 years old. Additionally, ''Hey! Pikmin'' reveals that The President is older than Olimar, who is somewhere in his adulthood.{{cite quote|I hope that when I'm our president's age, I'm not like him at all.|[[Captain Olimar]]|his notes on the [[Grown-Up Dynamo]]}}


===Significance===
===In ''Pikmin 3''===
The President is the the main source of [[mail]] in ''[[Pikmin 2]]'' before the debt has been paid off, his news getting worse as he finds out that the lending agency he actually used was the All-Devouring Black Hole Loan Sharks, as opposed to Happy Hocotate Savings and Loan, and goes into hiding.
At an unknown point after the events of ''Pikmin 2'', the President squandered his newfound fortune on a failed business venture, consequently ordering Olimar and Louie to collect more treasure from PNF-404 to pay off Hocotate Freight's debts once again. He does not appear in person, having supposedly gone on vacation.


After the debt is erased, Louie is left behind on the planet, and the President goes to help Olimar find him (albeit with the intent of collecting the planet's remaining treasure). When switching to him while playing after that, he calls himself "shacho", which is Japanese for "company president" (although it's commonly mistaken as "Schyaco", "Syecho", etc.). He becomes a playable character from then on, and permanently takes Louie's place as a [[leader|Pikmin leader]]. His wife says in some pieces of mail that she is "the REAL boss" of the company.{{cite quote|Your notification report was wrong again. How many times do I have to correct you? It's because of behavior like this that I, the REAL boss, have to work so hard.|The President's wife|a [[Mail|letter]]}} It is currently not known if she says that as an insult, if she is in fact the real boss, or a co-owner that works harder than the President does.
===In ''Pikmin 3'' Deluxe===
In {{p3d}}, the President plays a minor role in the [[Side Stories]] mode. In it, following Olimar's rescue from the Plasm Wraith, he and Louie inform the President that they abandoned the Hocotate ship. Furiously, the President demands that they go back to PNF-404 to retrieve it. While not appearing directly, his correspondence provides hints for the player in the day select and loading screens, and will also comment on the player's final score at the end of each level.


==In other ''Pikmin'' games==
==Traits and abilities==
In ''Pikmin'', Olimar references him in various entries for ship parts and daily logs, in which he is simply referred to as "boss".
[[File:Hocotate President Shocked.png|thumb|200px|The President, determined to save Louie.]]
 
The President displays many of the same abilities of Olimar and Louie. His [[spacesuit]] consists of the suit he wore while on Hocotate (or one that looks identical), a helmet, and white gloves. His life-support backpack is also yellow, and his antenna bears the same blue light as Louie's. His [[whistle]] sounds more like a car horn than a regular whistle.
Sometime prior to the events of ''[[Pikmin 3]]'', the President underwent another debt, and issued Olimar and Louie to grab more treasure while he stayed in vacation. He is seen in various different Data Files that explain controls and other mechanics. Oddly, he has a yellow suit in the files, where he has a black suit with a yellow backpack in ''Pikmin 2''. He is also referenced in some of [[Olimar's Log (Exploration Notes)|Olimar's logs]], such as comparing a similar looking snowman in the [[Distant Tundra]], in which the nose is an [[Iron Ball]] which can be pushed out of place. He also cameos in [[Bingo Battle]] as the "Lucky Marble".
===Significance===
The President is the main source of [[mail]] in ''[[Pikmin 2]]'' before the debt has been paid off, his news getting worse as he finds out that the lending agency he actually used was the All-Devouring Black Hole Loan Sharks, as opposed to Happy Hocotate Savings and Loan, and goes into hiding.


In ''Pikmin 3 Deluxe'', the President appears in the ''Side Stories'' mode. He will provide directives in the day selection menu, gameplay tips during loading screens, and will comment on your final score at the end of every level. He is also referenced in the new [[Olimar's Log Vol. 2]] Data Files, with one actually being a message sent by him complaining about Olimar's lack of updates.
After the debt is erased, Louie is left behind on the planet, and the President goes to help Olimar find him (albeit with the intent of collecting the planet's remaining treasure). When switching to him while playing after that, he calls himself "Chachō", from {{j|ル・チャチョー|Ru Chachō}}, which is said to be his real name in Japanese materials, and is a play on {{j|社長|shachō|company president|f=tp}}. He becomes a playable character from then on, and permanently takes Louie's place as a [[leader|Pikmin leader]]. His wife says in some pieces of mail that she is "the REAL boss" of the company{{cite quote|Your notification report was wrong again. How many times do I have to correct you? It's because of behavior like this that I, the REAL boss, have to work so hard.|The President's wife|a [[Mail|letter]]}}, which is confirmed by the President's bio on the Pikmin Garden website.


==Traits and abilities==
In ''[[Pikmin 3]]'', he is seen in various different Data Files that explain controls and other mechanics. Oddly, he has a yellow suit in the files, where he has a black suit with a yellow backpack in ''Pikmin 2''. He is also referenced in some of [[Olimar's Log (Exploration Notes)|Olimar's logs]], such as comparing a similar looking snowman in the [[Distant Tundra]], in which the nose is an [[Iron Ball]] which can be pushed out of place. Likewise, in ''[[Pikmin 3 Deluxe]]'', he is referenced in [[Olimar's Log Vol. 2]], with one actually being a message sent by him complaining about Olimar's lack of updates. He also cameos in [[Bingo Battle]] as the "Lucky Marble".
[[File:Normal president1.jpg|thumb|200px|right|The President, shocked.]]
The President displays many of the same abilities of Olimar and Louie. His [[spacesuit]] consists of the suit he wore while on Hocotate (or one that looks identical), a helmet, and white gloves. His life-support backpack is also yellow, and his antenna bears the same blue light as Louie's. His [[whistle]] sounds more like a car horn than a regular whistle.


==In ''Super Smash Bros. Brawl''==
==In ''Super Smash Bros. Brawl''==
Line 60: Line 70:


{{clear}}
{{clear}}
==Profiles==
===e-card===
* '''Text''': {{transcript|ホコタテ運送の社長。経営センスはゼロだが、社員のケツをたたく馬力は宇宙一。無駄で非効率な計画でも、はたらくのは社員だからへっちゃら。でもダメなヤツほどにくめない。きっと長生きするタイプ。}}
* '''Translation''': {{transcript|The president of Hocotate Freight. He has zero management sense, but the most horsepower in the universe to encourage his employees to work hard. Although his plans are pointless and inefficient, he is not bothered because his employees are the ones who do the work. But as hopeless as he is, he is hard to dislike. He is the type that will probably live a long life.}}
===Pikmin personality test===
'''Text'''
{{transcript|
あなたの性格は…
社長です。
自分の気持ちに素直なのがあなたの長所。他人をグイグイ引っ張っていくエネルギーは誰にも負けません。
でも、もう少しだけ、他人の気持ちを考えたほうがいいかも。
|block=y}}
'''Translation'''
{{transcript|
Your personality is…
the president.
Your strength is that you are honest about your feelings. Your energy in leading others is second to none.
However, maybe you should think a little more about other people's feelings.
|block=y}}
===Pikmin Garden bio===
'''Text'''
{{transcript|
ホコタテ運送社長
ル・チャチョー
出身星 ホコタテ星
ホコタテ運送の{{color|2=#fab400|社長}}。{{color|2=#fab400|お金に目がなく}}人使いが荒いが、どことなく憎めない性格。若い頃は宇宙をまたにかける大冒険家だった。
関係者 妻（ホコタテ運送の大社長）
趣味 お金もうけ
夢 ホコタテ運送を宇宙一の会社にすること
|block=y}}
'''Translation'''
{{transcript|
President of Hocotate Freight
Ru Chachō
Home planet: Hocotate
The {{color|2=#fab400|president}} of Hocotate Freight. He {{color|2=#fab400|loves money}} and works his employees hard, but he somehow has a hard to dislike personality. In his youth, he was a great adventurer who traveled throughout the universe.
Related persons: wife (grand president of Hocotate Freight)
Hobbies: making money
Dreams: making Hocotate Freight the greatest company in the universe
|block=y}}
==Names in other languages==
{{Foreignname
|Jap=社長
|JapR=Shachō
|JapM=President
|Ita=Il presidente
|ItaM=The president
|Spa=Le président
|SpaM=The president
}}
; Real name
{{Foreignname
|Jap=ル・チャチョー
|JapR=Ru Chachō
|JapM=From {{j|社長|shachō|president|f=tp}}
|ChiTrad=路‧查綽
|ChiTradR=Lù Cháchuò
|ChiTradM=From Japanese name
|ChiTradN=Used in the Pikmin Garden website.
|Kor=싸장님 (''Pikmin 3 Deluxe'')<br>''Ssajangnim''<br>사사장 (Pikmin Garden)<br>''Sasajang''
|KorM=Mr. Ssajang<br>Sasajang
|KorN=From {{tt|사장|sajang}} (president)
|notes=y
}}


==Gallery==
==Gallery==
<gallery>
<gallery>
President side view.jpg|Side artwork
Clay Art President With Spacesuit.png|Artwork of the President in his [[spacesuit]].
Thepresident.jpg|Render of the President.
President side view.jpg|Ditto, side view.
President side.png|Side artwork, from the official Japanese ''Pikmin 2'' website.
Diagonal President.png|Ditto, diagonal view.
The President alarmed face P2.png|The President's alarmed expression.
Thepresident.jpg|Render of the President in his spacesuit.
The President's Wife.png|The President's wife.
President side.png|Side artwork.
Squinting President.png|Artwork of the President squinting.
Louie and the President.jpg|The President and [[Louie]] in the intro cutscene of ''Pikmin 2''.
The President in the Pikmin 2 opening cutscene.png|The President in the intro cutscene of ''Pikmin 2''.
PresidentsSuit.png|An upset president from the intro cutscene of ''Pikmin 2''.
The President alarmed face P2.png|The President saying he will go with Olimar to find Louie.
The President in game design.png|The President in a cave.
Syacho.png|The President's cameo on the [[Distant Tundra]], from an [[Pikmin 3 prerelease information|early version]] of the game.
Syacho.png|The President's cameo on the [[Distant Tundra]], from an [[Pikmin 3 prerelease information|early version]] of the game.
Exploration Notes President.jpg|The President as seen on the [[Exploration Notes]]. Note that this is the only depiction of him where he is colored yellow.
Exploration Notes President.jpg|The President as seen on the [[Exploration Notes]]. Note that this is the only depiction of him where he is colored yellow.
Line 73: Line 176:


==Trivia==
==Trivia==
*According to [[Olimar's voyage log]], the President is in charge of the Pilot's Union{{cite quote|When I am surrounded by legions of Pikmin, I always picture the face of my boss, the head of Pilot Union. He was always so sharp-tongued with his orders, but I imagine he must have felt much the way that I do now. It's funny, how a change in perspective can bring with it a deeper understanding of others.|Captain Olimar|[[Olimar's voyage log|his voyage log]]}}, however it is possible that this is no longer [[canon]] as the President's character had not been fully established when this was stated.
*According to the official Nintendo website, the real name of the president is "Ru Chachō".{{cite web|https://www.nintendo.co.jp/p/w934/page01.html|"''New Play Control! Pikmin 2''" hidden information|Nintendo|retrieved={{date|8|October|2024}}}}{{cite web|https://www.nintendo.com/jp/character/pikmin/crew/index.html|Japanese "Pikmin Garden" website crew member list|Nintendo|retrieved={{date|22|June|2023}}}} He also signs his name as "Chachō" in the Japanese version of ''Pikmin 3 Deluxe''.
*The President is one of three [[leader]]s with facial hair, the others being [[Captain Charlie]], and the [[rookie Rescue Officer]] if the player chooses to give them a moustache.
*If the player takes a long time to repay the last part of the debt in ''[[Pikmin 2]]'', the President will get caught by debt collectors{{cite quote|I have a regrettable message. I have been caught. If I don't pay off the company debt right away, I'm to be buried in Hocotate Swamp. It's bleak here... Hurry!|The President|in a [[Mail|letter]]}}, though this does not cause anything else to happen.
*When switching to him in ''Pikmin 2'', The President will say his name, like Olimar and Louie. However, unlike them, his Japanese name is not the same as his English name.
*In [[Olimar's voyage log]], he mentions his boss was in charge of the [[Pilot Union]].{{cite quote|When I am surrounded by legions of Pikmin, I always picture the face of my boss, the head of Pilot Union. He was always so sharp-tongued with his orders, but I imagine he must have felt much the way that I do now. It's funny, how a change in perspective can bring with it a deeper understanding of others.|Captain Olimar|[[Olimar's voyage log|his voyage log]]}} It is not known if he is referring to the President.


{{listen|filename=P2 President name call.ogg|helpnote=no|title=Name call after switching leaders, in ''Pikmin 2''.}}
{{listen|filename=P2 President name call.ogg|title=Name call after switching leaders, in ''Pikmin 2''.}}


==See also==
==See also==
* [[Hocotate Freight]]
* [[Hocotate Freight]]
* [[Side Stories]]
* [[Side Stories]]
* [[Poko]]
* [[Olimar]]
* [[Olimar]]
* [[Louie]]
* [[Louie]]

Latest revision as of 11:19, December 24, 2024

The President
Artwork of The President from Pikmin 2.
Name The President
Gender Male
Age Adulthood (over 50 years old[1])
Eye color Black
Hair color Black
Home planet Hocotate
Known related characters Wife
Height 1.9 cm (0.75 inches)
Voice actor Kazumi Totaka (Pikmin 2[2], Pikmin 3 Deluxe[3])
First game Pikmin 2
Latest game Pikmin 4 (mentioned)

The President (社長?) is the owner or co-owner of Hocotate Freight, and a playable character in Pikmin 2. He also plays a minor role in Pikmin 3 Deluxe during the Olimar's Comeback side stories. In Pikmin 4, he is depicted in both Olimar and Louie's logs.

Although the President was not seen until Pikmin 2, he was alluded to by Olimar in his daily journal entries in the first game. The only known family member is his wife, who occasionally sends messages to him.

Appearance and personality[edit]

Physically, the President has a single strangely shaped black tuft of hair, a black spacesuit, and a yellow backpack. Unlike Olimar, the President is larger, and his nose is smaller.

The President is known to be immensely greedy, wanting money more than anything else. He also is quite uncaring, as he immediately sends Olimar off to repay the debt in Pikmin 2, not even giving him a chance to see his family. He also can be selfish, giving the gold-plated Hocotate Ship a plush chair and TV for himself, while Olimar's seat remains unchanged.

Despite this, he immediately chooses to go to PNF-404 to save Louie, despite the immense danger, though the idea of finding more valuable treasure likely influenced his decision. In addition, he complements Olimar and Louie greatly in the side stories of Pikmin 3 Deluxe when they complete a mission, especially with a platinum medal. The President's most caring moment is shown in the Treasure Catalog notes on the Gigaton Bag, where Olimar says that one of his first missions was to deliver a satchel full of coins to his wife, which is why Olimar remains loyal to the President and thus Hocotate Freight despite everything.

Biography[edit]

Warning: the following article or section contains major spoilers.

Earlier life[edit]

When he was younger, the President used to live in a small shed.[4] If what he claims is true, he used to be an important name back when he was Louie's age.[5]

In Pikmin, Olimar references him in various entries for ship parts and daily logs, in which he is simply referred to as "boss".

The debt[edit]

He runs into financial trouble after Louie, a new employee, shipping a supply of the very valuable Golden Pikpik carrots, is reportedly attacked by a ravenous space bunny who is said to have devoured the entire cargo of carrots. The President takes out a large loan to reimburse the loss of the golden Pikpik carrots, and has no way of repaying the enormous debt. He sells off the only company asset, Captain Olimar's ship, the S.S. Dolphin, in Olimar's absence, but it only makes a small dent in the enormous loan, as Poko × 10,100 are still owed.

This, occurring after the events of Pikmin, surprises Captain Olimar who just returned to Hocotate. He is so surprised by the news, in fact, that he drops a souvenir he brought back from his adventure for his son. The souvenir, a bottle cap, is collected by the ship, which then evaluates the item as a treasure and worth Poko × 100, reducing the debt to an even 10,000. The President then orders Olimar and Louie to recover more treasure so that the debt is repaid.

During their absence, the President sends periodic letters to the duo. He eventually discovers that the loan came from the All-Devouring Black Hole Loan Sharks instead of Happy Hocotate Savings & Loan, and goes into hiding from the loan company's threats, temporarily living under a bridge[6][7], and eating grass[8] to survive. Eventually, he gets caught, and is threatened with death.[9]

During the events of Pikmin 2's story, it is revealed that the President is over 50 years old.[1] Assuming The President started working at the company at least after he was 10, he's probably over 60 years old. Additionally, Hey! Pikmin reveals that The President is older than Olimar, who is somewhere in his adulthood.[10]

In Pikmin 3[edit]

At an unknown point after the events of Pikmin 2, the President squandered his newfound fortune on a failed business venture, consequently ordering Olimar and Louie to collect more treasure from PNF-404 to pay off Hocotate Freight's debts once again. He does not appear in person, having supposedly gone on vacation.

In Pikmin 3 Deluxe[edit]

In Pikmin 3 Deluxe, the President plays a minor role in the Side Stories mode. In it, following Olimar's rescue from the Plasm Wraith, he and Louie inform the President that they abandoned the Hocotate ship. Furiously, the President demands that they go back to PNF-404 to retrieve it. While not appearing directly, his correspondence provides hints for the player in the day select and loading screens, and will also comment on the player's final score at the end of each level.

Traits and abilities[edit]

Clay art of the President.
The President, determined to save Louie.

The President displays many of the same abilities of Olimar and Louie. His spacesuit consists of the suit he wore while on Hocotate (or one that looks identical), a helmet, and white gloves. His life-support backpack is also yellow, and his antenna bears the same blue light as Louie's. His whistle sounds more like a car horn than a regular whistle.

Significance[edit]

The President is the main source of mail in Pikmin 2 before the debt has been paid off, his news getting worse as he finds out that the lending agency he actually used was the All-Devouring Black Hole Loan Sharks, as opposed to Happy Hocotate Savings and Loan, and goes into hiding.

After the debt is erased, Louie is left behind on the planet, and the President goes to help Olimar find him (albeit with the intent of collecting the planet's remaining treasure). When switching to him while playing after that, he calls himself "Chachō", from ル・チャチョー?, which is said to be his real name in Japanese materials, and is a play on 社長? (lit.: "company president"). He becomes a playable character from then on, and permanently takes Louie's place as a Pikmin leader. His wife says in some pieces of mail that she is "the REAL boss" of the company[11], which is confirmed by the President's bio on the Pikmin Garden website.

In Pikmin 3, he is seen in various different Data Files that explain controls and other mechanics. Oddly, he has a yellow suit in the files, where he has a black suit with a yellow backpack in Pikmin 2. He is also referenced in some of Olimar's logs, such as comparing a similar looking snowman in the Distant Tundra, in which the nose is an Iron Ball which can be pushed out of place. Likewise, in Pikmin 3 Deluxe, he is referenced in Olimar's Log Vol. 2, with one actually being a message sent by him complaining about Olimar's lack of updates. He also cameos in Bingo Battle as the "Lucky Marble".

In Super Smash Bros. Brawl[edit]

The President appears as a trophy and a sticker in Super Smash Bros. Brawl.

The President trophy from Super Smash Bros. Brawl. Description:

“The president of Hocotate Freight. After venturing into space in his youth, he made a shipping company. When it almost collapses after Louie's incident, and Olimar comes back from the Pikmin planet, the president discovers the outstanding value of Olimar's souvenir. He then sends his employees back to collect valuable treasures. His treatment of employees is questionable.

GameCube Pikmin 2”
How to obtain: Random appearance. Type: Fighter Related

Profiles[edit]

e-card[edit]

  • Text: “ホコタテ運送の社長。経営センスはゼロだが、社員のケツをたたく馬力は宇宙一。無駄で非効率な計画でも、はたらくのは社員だからへっちゃら。でもダメなヤツほどにくめない。きっと長生きするタイプ。”
  • Translation: “The president of Hocotate Freight. He has zero management sense, but the most horsepower in the universe to encourage his employees to work hard. Although his plans are pointless and inefficient, he is not bothered because his employees are the ones who do the work. But as hopeless as he is, he is hard to dislike. He is the type that will probably live a long life.”

Pikmin personality test[edit]

Text

“あなたの性格は…

社長です。

自分の気持ちに素直なのがあなたの長所。他人をグイグイ引っ張っていくエネルギーは誰にも負けません。

でも、もう少しだけ、他人の気持ちを考えたほうがいいかも。”

Translation

“Your personality is…

the president.

Your strength is that you are honest about your feelings. Your energy in leading others is second to none.

However, maybe you should think a little more about other people's feelings.”

Pikmin Garden bio[edit]

Text

“ホコタテ運送社長

ル・チャチョー

出身星 ホコタテ星

ホコタテ運送の社長。お金に目がなく人使いが荒いが、どことなく憎めない性格。若い頃は宇宙をまたにかける大冒険家だった。

関係者 妻（ホコタテ運送の大社長）

趣味 お金もうけ

夢 ホコタテ運送を宇宙一の会社にすること”

Translation

“President of Hocotate Freight

Ru Chachō

Home planet: Hocotate

The president of Hocotate Freight. He loves money and works his employees hard, but he somehow has a hard to dislike personality. In his youth, he was a great adventurer who traveled throughout the universe.

Related persons: wife (grand president of Hocotate Freight)

Hobbies: making money

Dreams: making Hocotate Freight the greatest company in the universe”

Names in other languages[edit]

Language Name Meaning
Flag of Japan Japanese 社長?
Shachō		 President
Flag of Italy Italian Il presidente The president
Flag of Spain Spanish Le président The president
Real name
Language Name Meaning Notes
Flag of Japan Japanese ル・チャチョー?
Ru Chachō		 From 社長? (lit.: "president")
Flag of the Republic of China (Taiwan) Chinese
(traditional)		 路‧查綽
Lù Cháchuò		 From Japanese name Used in the Pikmin Garden website.
Flag of South Korea Korean 싸장님 (Pikmin 3 Deluxe)
Ssajangnim
사사장 (Pikmin Garden)
Sasajang		 Mr. Ssajang
Sasajang		 From 사장 (president)

Gallery[edit]

  • Artwork of the President in his spacesuit.

    Artwork of the President in his spacesuit.

  • Ditto, side view.

    Ditto, side view.

  • Ditto, diagonal view.

    Ditto, diagonal view.

  • Render of the President in his spacesuit.

    Render of the President in his spacesuit.

  • Side artwork.

    Side artwork.

  • Artwork of the President squinting.

    Artwork of the President squinting.

  • The President and Louie in the intro cutscene of Pikmin 2.

    The President and Louie in the intro cutscene of Pikmin 2.

  • The President in the intro cutscene of Pikmin 2.

    The President in the intro cutscene of Pikmin 2.

  • An upset president from the intro cutscene of Pikmin 2.

    An upset president from the intro cutscene of Pikmin 2.

  • The President saying he will go with Olimar to find Louie.

    The President saying he will go with Olimar to find Louie.

  • The President in a cave.

    The President in a cave.

  • The President's cameo on the Distant Tundra, from an early version of the game.

    The President's cameo on the Distant Tundra, from an early version of the game.

  • The President as seen on the Exploration Notes. Note that this is the only depiction of him where he is colored yellow.

    The President as seen on the Exploration Notes. Note that this is the only depiction of him where he is colored yellow.

Trivia[edit]

  • According to the official Nintendo website, the real name of the president is "Ru Chachō".[12][13] He also signs his name as "Chachō" in the Japanese version of Pikmin 3 Deluxe.
  • The President is one of three leaders with facial hair, the others being Captain Charlie, and the rookie Rescue Officer if the player chooses to give them a moustache.
  • If the player takes a long time to repay the last part of the debt in Pikmin 2, the President will get caught by debt collectors[14], though this does not cause anything else to happen.
  • When switching to him in Pikmin 2, The President will say his name, like Olimar and Louie. However, unlike them, his Japanese name is not the same as his English name.
  • In Olimar's voyage log, he mentions his boss was in charge of the Pilot Union.[15] It is not known if he is referring to the President.

Name call after switching leaders, in Pikmin 2.

See also[edit]

References[edit]

  1. ^ a b “You know, Olimar, I've been in this business for over 50 years, and I've never heard of space bunnies in that shipping lane. I have some doubts about Louie's accident...” – The President in a piece of mail
  2. ^ Development staff interview for Pikmin 2 on Wayback Machine
  3. ^ Credits sequence for Pikmin 3 Deluxe on Pikipedia
  4. ^ “Today, I tried building a small room at the top of a tree. It reminded me of my younger days, when I lived in a little shed. Those memories help make this bearable.” – The President in a letter
  5. ^ “Louie... When I was about your age, I made my name thunder through the universe as a great explorer. Model yourself after me, son, and you'll go places. Persevere!” – The President in a letter
  6. ^ “Hello... I am still on the lam from debt collectors. For the time being, I've decided to live under the bridge, but if they catch me, I don't know what they'll do to me...” – The President in a letter
  7. ^ “Today, a group from the government offices paid me a visit. They kicked me out from under the bridge as if I were trash. The animals left... I have nowhere left to turn...” – The President in a letter
  8. ^ “I found some tasty grass today. It was the first time in a while that I could eat until I was full. I've become one heck of a grass and root chef... Maybe I'll write a book.” – The President in a letter
  9. ^ “I have a regrettable message. I have been caught. If I don't pay off the company debt right away, I'm to be buried in Hocotate Swamp. It's bleak here... Hurry!” – The President in a letter
  10. ^ “I hope that when I'm our president's age, I'm not like him at all.” – Captain Olimar in his notes on the Grown-Up Dynamo
  11. ^ “Your notification report was wrong again. How many times do I have to correct you? It's because of behavior like this that I, the REAL boss, have to work so hard.” – The President's wife in a letter
  12. ^ "New Play Control! Pikmin 2" hidden information on Nintendo, retrieved on October 8th, 2024
  13. ^ Japanese "Pikmin Garden" website crew member list on Nintendo, retrieved on June 22nd, 2023
  14. ^ “I have a regrettable message. I have been caught. If I don't pay off the company debt right away, I'm to be buried in Hocotate Swamp. It's bleak here... Hurry!” – The President in in a letter
  15. ^ “When I am surrounded by legions of Pikmin, I always picture the face of my boss, the head of Pilot Union. He was always so sharp-tongued with his orders, but I imagine he must have felt much the way that I do now. It's funny, how a change in perspective can bring with it a deeper understanding of others.” – Captain Olimar in his voyage log
Characters
Leaders Olimar • Louie • The President • Alph • Brittany • Charlie • Rookie Rescue Officer • Oatchi • Moss
Rescue Corps Collin • Shepherd • Russ • Dingo • Yonny • Bernard
Ships S.S. Dolphin • Hocotate ship • S.S. Drake • S.S. Dolphin II • SPERO • S.S. Beagle • S.S. Shepherd
Other Castaway • Leafling • Minor characters • Pikmin
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