My Nintendo
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My Nintendo is a loyalty program for those who purchase Nintendo games. It is the replacement of Club Nintendo, but functions somewhat differently than its predecessor. There are two forms of currency on the site, platinum points and gold points. Platinum points are earned via free methods, like earning achievments in mobile games, while gold points are earned for registering Nintendo Games you've purchased in the system. Platinum points are usually redeemable for digital items such as laptop and phone wallpapers and online strategy guides. Gold points however can be converted into small games, or coupons for larger games on the eshop.
Some Pikmin related items have been made available on My Nintendo.